The entire bowl is dominated by the Oculus video board, a unique two-sided oval of 80 million sparkling pixels beaming 4K replays, statistics and advertisements everywhere. It’s the landscape, but we didn't want to sacrifice a multitude of other events that this building could and should host." “We had this unique opportunity to create a building that really captured the beauty of why so many people live here and come visit here,” said Lance Evans, the main architect on the project from design firm HKS. The roof is made of material that dissipates the heat, and dozens of roof panels can be rolled back to allow in even more fresh air. What they mean is that SoFi Stadium has a roof - a massive, clear canopy arching artfully from the ground across the entire arena bowl and an adjoining plaza with a separate 6,000-seat performance venue- but the building also is open at each end and on its concourses.Ĭalifornia breezes slip under the canopy to cool the playing field, which didn’t feel particularly hot last week even with a summer sun directly overhead.
The architects and builders say they’ve created the first “indoor-outdoor” stadium, but that classification doesn't exactly make sense until it's experienced. You can’t undershoot the new stadium in the entertainment capital of the world and in one of the world’s great international cities.” “That was always what he stressed to us in every design meeting. “You can’t undershoot Los Angeles,” Demoff recalled.
SoFi Stadium is improbably, thrillingly big - the NFL’s largest stadium in pure size at 3.1 million square feet while seating 70,000, with the ability to accommodate up to 100,000 if needed - but this is no big-box warehouse.ĭemoff says Kroenke had a prime directive to everybody involved in the project.
Before he became one of the most prolific owners of teams in sports history, the real estate developer married to a Walmart heir made a chunk of his fortune by building Walmarts and the shopping centers attached to them. Kroenke's employees make it clear SoFi Stadium is a legacy project for a man who has built hundreds of unremarkable buildings in his career. You’re going to remember how this project transformed Inglewood and Los Angeles.” It’s going to host the world’s greatest events, and while we may regret what Sunday is going to look like, you’re not going to remember the way it opened. “But at the same time, you realize this building is going to be here for generations," he added. “I’d be lying if I said it wasn’t a little bit bittersweet” to open the stadium without fans, Rams chief operating officer Kevin Demoff said. The unfortunate coincidence of opening a stadium amidst a global pandemic means the Rams and Chargers will play in their palace without fans until further notice. You feel like you’re in a video game or something.”įrom its translucent roof to the largest video board ever built, from the acres of luxury seating and the endless accompanying amenities up to the 100,000th chair in the top row, SoFi Stadium has everything. I don’t know what they’ve done, but it’s overwhelming. “Every time I’m in there, there’s some aspect, some design element that’s just overwhelming,” Rams general manager Les Snead said. SoFi Stadium appears to live up to all of Kroenke's promises as it prepares to open its doors Sunday night for its inaugural event: the Rams' season opener against the Dallas Cowboys.
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While the full scope of that $5 billion development is still years away from completion, the centerpiece of Kroenke's dream has come to vibrant life at the former site of the Hollywood Park racetrack. Kroenke dazzled his fellow multimillionaires with sketches of a strikingly unique stadium with a surrounding development that would become the NFL’s West Coast hub.
The billionaire proposed a luxurious, massive new home for his NFL team, a landmark that would become the most important sports arena in North America's second-largest city for the next century. The Rams owner vowed to build a football palace.
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– When Stan Kroenke asked his fellow NFL owners for permission to return pro football to Los Angeles nearly a half-decade ago, he won them over by promising something nobody else could realistically deliver. The timestamp is only as accurate as the clock in the camera, and it may be completely wrong.INGLEWOOD, Calif. If the file has been modified from its original state, some details such as the timestamp may not fully reflect those of the original file.
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